Alex Daniels
NIL Kit
Athlete. Creator.
Example of Self-Belief.
Collegiate hooper documenting the journey from overlooked to impactful.
From COVID Gap Semester to Collegiate Contributor
Alex Daniels graduated high school during one of the most uncertain times in modern history. COVID-19 shut down the world, and with it, his immediate path to college basketball. What could have been a setback became the foundation of an underdog story defined by persistence, discipline, and an unwavering belief in his own potential.
Instead of giving up, Alex took a gap semester to train and prepare. He committed to two years at junior college, refining his skills and proving his worth on the court. His dedication earned him a walk-on opportunity at American University (D1), where he fought for every minute of playing time. Through relentless effort, he earned his role as a key contributor. Not through hype, but through consistency and grit.
Now playing graduate basketball at NYU, Alex continues to embody the mindset that got him here:
Bet on yourself when no one else will.
High-Impact Creator With a Growing Athlete Audience
Alex has built a powerful platform that resonates with hoopers, student-athletes, trainers, and anyone who connects with the underdog mentality. His content isn't about flashy highlights. It's about real work, authentic moments, and the grind that most people don't see. This authenticity has translated into meaningful engagement and a loyal following across platforms.
4.5K
TikTok Followers
Engaged audience of athletes and basketball fans
537K
Total TikTok Likes
Proof of content resonance and reach
724K
Top Video Views
Viral content connecting with millions
4.4K
Instagram Followers
Cross-platform influence and community
Who Follows Alex?
Hoopers & Athletes
Players at every level looking for motivation, training tips, and relatable basketball content that mirrors their own journey.
Trainers & Coaches
Professionals who appreciate the discipline, work ethic, and mindset development that Alex represents on and off the court.
Underdog Fans
People who connect with authentic stories of perseverance, self-belief, and earning success through consistent effort rather than hype.
Authenticity Wins.
Alex Represents the Real Athlete Journey.
In a world of curated highlight reels and manufactured personas, Alex stands out because his story is real. He's not a five-star recruit with a guaranteed path—he's the player who had to fight for every opportunity. That relatability is his superpower, and it's why his audience trusts him.
Relatable Journey
Not a top recruit.
Alex represents the 99% of athletes who have to earn their way. His story resonates because it's authentic, not manufactured.
Consistent Content
Alex posts regularly.
Keeping his audience engaged with training insights, motivational moments, and behind-the-scenes glimpses of the college athlete lifestyle.
Strong Engagement
High "like" ratios.
Meaningful comments and viral content prove that Alex's message cuts through the noise and connects with people on a deeper level.
The Underdog Message
Alex's core message is simple but powerful: earn opportunities through discipline. He doesn't sell shortcuts or overnight success. Instead, he documents the daily work, the setbacks, the small wins, and the mindset required to keep pushing forward when the odds aren't in your favor.
This message resonates deeply with student-athletes, aspiring hoopers, and anyone navigating their own challenging path. It's not about being the best. It's about betting on yourself and doing the work.
Ways to Work With Alex
Alex offers authentic, high-engagement NIL partnership opportunities that connect brands with a loyal athlete audience. His content style is raw, motivational, and genuinely resonates with hoopers and fitness-minded fans. Whether you're looking for product integration, sponsored content, or user-generated material for campaigns, Alex delivers value through authenticity.
Sponsored TikTok Posts
Reach hundreds of thousands of engaged viewers with authentic content that naturally integrates your brand into Alex's training and lifestyle narrative.
Instagram Reels & Stories
High-quality reels and story promotions that showcase products in real training scenarios, connecting with a dedicated basketball and fitness audience.
Product Integrations
Seamless product placement in training content, game day preparation, or lifestyle posts that feel genuine and drive engagement with your target market.
01
UGC for Brand Ads
User-generated content perfect for your advertising campaigns, shot authentically in training environments that resonate with athlete audiences.
02
Training & Performance Content
Workout tutorials, training tips, and performance content featuring your products in action during real basketball development sessions.
03
Motivational Partnership Campaigns
Long-term brand partnerships built around Alex's "Bet On Yourself" message, creating meaningful campaigns that inspire and engage audiences.

Investment Ranges:
Partnership opportunities start at competitive rates for collegiate athletes with proven engagement. Custom packages available based on campaign scope, content volume, and partnership duration. Contact for detailed rate sheet and media kit.
Train Like a College Athlete
Alex Daniels is a Division 1–trained guard, known for his explosive athleticism, elite ball-handling, and disciplined work ethic. Now he’s helping players of all ages level up through high-energy, high-IQ basketball training built around the exact drills he used throughout his college career.
Whether you’re a beginner learning the fundamentals or a competitive athlete looking to sharpen your edge, Alex’s sessions deliver confidence, structure, and real skill improvement.
What You’ll Gain
Game-Ready Skills
Footwork, ball handling, finishing, shooting fundamentals, defensive technique & court IQ.
Elite-Level Workouts
College-style drills used in real team practices—adapted to your level.
Personalized Coaching
Direct feedback from a collegiate athlete who knows what it takes to stand out.
Group Training
$40 — Group Session (per person)
Learn in a fast-paced, competitive environment.
Individual Training
$50 — Individual Session
Custom drills tailored to your exact needs and skill level.
Locations
Paulson Gym — 181 Mercer St
Palladium Gym — 140 E 14th St
Open to ALL skill levels.
On-Court + Training Highlights
Visual storytelling is at the heart of Alex's content. These moments capture the discipline, intensity, and authentic journey of a collegiate athlete who earned his way through persistence. From game action to training sessions, each image represents the daily commitment to excellence.
These aren't just photos. They're proof of the work that happens when the cameras aren't rolling. They document the gap between where Alex started and where discipline has taken him. Each training session, each rep, each moment of preparation is part of a larger story about earning your opportunity through relentless commitment.
Partner With Alex
Let's Build Something Authentic
Whether you're a brand looking for genuine athlete partnerships, a coach interested in collaboration, or a trainer wanting to connect, Alex is always open to conversations that align with his values of discipline, authenticity, and self-belief.
Partnership inquiries, NIL opportunities, and collaboration proposals are welcome. Alex responds personally to all serious inquiries and works to build relationships that create real value for both parties.
Ready to Connect?
For Brand Partnerships
Request the full NIL media kit including engagement metrics, audience demographics, content samples, and partnership packages.
For Media Inquiries
Press, podcast interviews, and feature story requests are always considered. Alex is available to share his journey authentically.
For Collaboration
Coaches, trainers, and fellow athletes interested in content collaboration or motivational partnerships. Let's talk.
Follow the Journey
Alex documents every step of his basketball journey across social media. From training sessions and game preparation to motivational content and behind-the-scenes moments. His platforms offer an authentic look at what it takes to compete at the collegiate level while building a personal brand rooted in discipline and self-belief.
TikTok
4,500+ Followers | 537K+ Total Likes
Watch viral training content, motivational moments, and authentic basketball lifestyle videos that have reached hundreds of thousands of viewers.
Instagram
4,400+ Followers
Follow game day content, training highlights, lifestyle moments, and story updates from Alex's collegiate basketball career at NYU.
Join the community of hoopers, athletes, and believers who follow Alex's journey from walk-on to impact player. New content drops regularly. Real work, real progress, real inspiration.
Built on Discipline. Driven by Belief.
Alex Daniels represents what's possible when you refuse to let circumstances define your ceiling. From a COVID-disrupted start to earning minutes at the collegiate level, his journey proves that talent might open doors…but discipline keeps them open.
This website, his content, his partnerships, and his brand all exist as extensions of one core truth:
Bet on yourself when no one else will.
That's not just a slogan. It's the mindset that transforms overlooked players into impact contributors.
Whether you're here as a potential brand partner, a fellow athlete, a coach, or someone who connects with the underdog story, thank you for taking the time to learn about Alex's journey. The best chapters are still being written.
The Mission
Document the real journey, inspire the next underdog, and prove that belief plus discipline equals opportunity.
The Mindset
No shortcuts. No excuses. Just consistent work, authentic content, and unwavering commitment to growth.
The Future
More partnerships, bigger platforms, deeper impact—but always rooted in the authenticity that got Alex here.

"The work speaks louder than the words. The journey validates the message. And the belief creates the opportunity."
— Alex Daniels
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